im体育平台官网app
Google Analytics 4 Impact on Digital Advertising
Marketers need to prepare for the migration to Google Analytics 4 and learn how to utilize beneficial features of Google’s new and improved analytics platform. This article helps marketers plan for this shift while outlining some of the new measurement capabilities within GA4.
Read More
Digital Advertising Strategies During a Recession
Though some companies pull back during an economic downturn, other brands that continue to engage with consumers in meaningful ways through digital advertising can build mind share and drive sales.
Read More
How Data Decentralization Will Shape the Future of Programmatic
The push for data decentralization will reshape the programmatic industry and digital advertising landscape as a whole. Here’s what to watch.
Read More
The Future of Programmatic Advertising: Top Trends & Tech to Watch in 2020
Even as the outlook for 2020 is affected by COVID-19 and the new economic climate, opportunities in programmatic advertising continue to emerge.
Read More
Cannabis & CBD Marketing Takeaways from MJBizCon 2019
Founder Chris Shreeve of Seattle-based programmatic ad agency IM体育手机官网下载 shares his cannabis marketing trends and takeaways from MJBizCon.
Read More
The State of Digital Sponsorships in 2019
IM体育手机官网下载 helps sports teams and event marketers drive more digital sponsorship revenue through cutting-edge online activations.
Read More
Top 5 Programmatic Advertising Trends to Prepare for in 2019
With the emergence and growth of new channels like DOOH, CTV/OTT, and voice ads, we overview key programmatic advertising trends in 2019.
Read More
Top 5 Programmatic Advertising Trends to Prepare for in 2018
Understand key programmatic advertising trends in 2018, including the rise of CTV, mobile ads, in-housing, transparency, PMPs, and more.
Read More
