B2B Programmatic Advertising Campaign Measurement Best Practices
B2B marketers need to utilize advanced measurement tools, B2B data, and advertising technology to measure the ROI for their programmatic account-based marketing campaigns.
Top B2B Programmatic Advertising Tactics to Increase Lead Gen
B2B marketers need to utilize account-based targeting, job title targeting, firmographic data, technographic data, and custom third-party data sets to improve digital advertising performance.
How a Programmatic Ad Campaign Is Optimized & Measured
Most ad agencies simply pace their programmatic campaigns, but day-to-day, data-based programmatic optimizations are what lead to maximal ROI for your ads.
How to Pre-Optimize a Programmatic Ad Campaign
Optimization makes a programmatic ad campaign more effective in real time, but you can start the process long before you launch. Here’s how to pre-optimize.
How Much Should My Company Spend on Programmatic Ads?
Brands should consider these key things when budgeting for digital advertising and calculating the return on ad spend (ROAS) for their programmatic ads.
What to Expect From Working With a Programmatic Agency
Working with a programmatic ad agency to plan, launch, and optimize your digital ad campaigns should always be a positive experience. Here’s what to expect.
How to Choose the Right Programmatic Ad Agency
Programmatic adtech is complex, so most advertisers rely on a programmatic ad agency to run their digital media campaigns. Here’s how to find the best one.
What’s a Programmatic Ad Agency, & Why Do I Need One?
In theory, there’s such a thing as a perfect ad campaign. In practice, perfection is impossible, but a programmatic agency gets your ad campaign closer.
The Key to an Effective B2B Programmatic ABM Advertising Strategy
A forward-thinking programmatic ABM advertising strategy helps B2B clients target business decisionmakers to increase demand and lower CPA.
Digital Audio Advertising 201: Top 10 Reasons to Implement Digital Audio Advertising
Learn how to take your digital audio advertising to the next level with our post on the top 10 ways to leverage digital audio ads.