Owned, Earned, & Paid Media for Cannabis: Which Are Worth Your Time?
Marketing is built on three kinds of media: owned, earned, and paid. We break down the benefits and drawbacks of each for cannabis and CBD marketing.
Audience Targeting 101: How to Show Your Digital Ads to the Right People
Audience targeting helps digital marketers show ads to the people most likely to want what they’re selling. Here’s why it works and how to do it.
Best Practices for Running Digital Ads During COVID-19
Reworking your digital advertising plan in the face of a pandemic is neither fun nor easy, but it’s necessary in order to stay afloat through trying times.
Digital Ad Compliance Guidelines for Cannabis & CBD Brands
State rules and regulations make it difficult to advertise cannabis and CBD. We’ve compiled a complete guide to best practices for digital cannabis ads.
The Ultimate Guide to Programmatic Advertising for CBD & Cannabis
Programmatic ads are the best way to advertise your cannabis or CBD brand to a digital audience. Here’s everything you need to know about them.
How to Build a Digital Marketing Plan for Cannabis or CBD
Cannabis and CBD marketers face a unique set of marketing challenges. We offer a step-by-step guide to digital marketing for CBD and cannabis businesses.
The State of Cannabis & CBD Marketing in 2020
In 2020, savvy CBD and cannabis brands will begin to leverage the latest digital marketing and advertising capabilities. Learn what to expect going forward.