Audience Targeting 101: How to Show Your Digital Ads to the Right People
Audience targeting helps digital marketers show ads to the people most likely to want what they’re selling. Here’s why it works and how to do it.
Programmatic Private Marketplace 101: Definitions & Ways to Use PMPs
Learn how programmatic private marketplaces work, including definitions and uses for PMPs in programmatic ad buying.
Digital Audio Advertising 101: The Current State of Digital Audio & Limitations Impacting Faster Growth
Understand the basics of programmatic digital audio advertising, including creative specifications, comparisons to other channels, and more.
Connected TV Advertising 101: Definitions, Devices, & Inventory for CTV, OTT, & Advanced TV Advertising
Understand the basics of programmatic connected TV advertising, including definitions, devices, and inventory for CTV, OTT, and advanced TV.