The Future of Programmatic Advertising: Top Trends & Tech to Watch in 2020
Even as the outlook for 2020 is affected by COVID-19 and the new economic climate, opportunities in programmatic advertising continue to emerge.
Owned, Earned, & Paid Media for Cannabis: Which Are Worth Your Time?
Marketing is built on three kinds of media: owned, earned, and paid. We break down the benefits and drawbacks of each for cannabis and CBD marketing.
Best Practices for Running Digital Ads During COVID-19
Reworking your digital advertising plan in the face of a pandemic is neither fun nor easy, but it’s necessary in order to stay afloat through trying times.
Top 5 Programmatic Advertising Trends to Prepare for in 2019
With the emergence and growth of new channels like DOOH, CTV/OTT, and voice ads, we overview key programmatic advertising trends in 2019.
Connected TV Advertising 101: Definitions, Devices, & Inventory for CTV, OTT, & Advanced TV Advertising
Understand the basics of programmatic connected TV advertising, including definitions, devices, and inventory for CTV, OTT, and advanced TV.