How a Programmatic Ad Campaign Is Optimized & Measured
Most ad agencies simply pace their programmatic campaigns, but day-to-day, data-based programmatic optimizations are what lead to maximal ROI for your ads.
How to Pre-Optimize a Programmatic Ad Campaign
Optimization makes a programmatic ad campaign more effective in real time, but you can start the process long before you launch. Here’s how to pre-optimize.
What’s a Programmatic Ad Agency, & Why Do I Need One?
In theory, there’s such a thing as a perfect ad campaign. In practice, perfection is impossible, but a programmatic agency gets your ad campaign closer.
Audience Targeting 101: How to Show Your Digital Ads to the Right People
Audience targeting helps digital marketers show ads to the people most likely to want what they’re selling. Here’s why it works and how to do it.