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3 Ways CBD & Cannabis Advertisers Can Increase CTR
Click-through rate (CTR) shows how effectively your ads are reaching your target audience. Here’s how to increase CTR for cannabis or CBD ads.
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Best Practices for CBD Ad Approval on Facebook & Google
There’s no guarantee that CBD ads will be approved on search or social platforms, but brands should still try to advertise on Facebook and Google. Here’s how.
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Owned, Earned, & Paid Media for Cannabis: Which Are Worth Your Time?
Marketing is built on three kinds of media: owned, earned, and paid. We break down the benefits and drawbacks of each for cannabis and CBD marketing.
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Best Practices for Running Digital Ads During COVID-19
Reworking your digital advertising plan in the face of a pandemic is neither fun nor easy, but it’s necessary in order to stay afloat through trying times.
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How to Build a Digital Marketing Plan for Cannabis or CBD
Cannabis and CBD marketers face a unique set of marketing challenges. We offer a step-by-step guide to digital marketing for CBD and cannabis businesses.
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Top 5 Programmatic Advertising Trends to Prepare for in 2019
With the emergence and growth of new channels like DOOH, CTV/OTT, and voice ads, we overview key programmatic advertising trends in 2019.
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