What’s In a Programmatic Ad Tech Stack, & How Much Does It Cost?
Programmatic ad technologies work together in a “stack” to reach viewers in an optimal manner. Here’s what’s involved and how much it costs.
How to Add Programmatic Advertising as a Revenue Stream for Your Agency
How should an agency get a programmatic advertising revenue stream up and running? We explain what the process entails and how long it takes.
In-Housing, Outsourcing, & Partnering: 3 Ways Agencies Can Add Programmatic
There are three ways agencies can add programmatic advertising to their services: in-housing, outsourcing, or partnering with a programmatic specialist agency.
Every Ad Agency Should Be Offering Programmatic in 2021. Here’s Why
Without offering programmatic as a service, your agency is missing out on a massive slice of the $172 billion digital advertising pie.