What’s In a Programmatic Ad Tech Stack, & How Much Does It Cost?
Programmatic ad technologies work together in a “stack” to reach viewers in an optimal manner. Here’s what’s involved and how much it costs.
In-Housing, Outsourcing, & Partnering: 3 Ways Agencies Can Add Programmatic
There are three ways agencies can add programmatic advertising to their services: in-housing, outsourcing, or partnering with a programmatic specialist agency.
IM体育手机官网下载 Ad Tech Review: Factual – The Leading Mobile Geofencing & Location Retargeting Provider
Understand the benefits and drawbacks of Factual, a programmatic ad tech provider of mobile ad geofencing and location retargeting.
IM体育手机官网下载 Ad Tech Review: The Trade Desk – Market Leading Demand-Side Platform Enhancements
As ad tech experts, we review The Trade Desk’s programmatic ad buying capabilities and its market-leading demand-side platform enhancements.