How Data Decentralization Will Shape the Future of Programmatic
The push for data decentralization will reshape the programmatic industry and digital advertising landscape as a whole. Here’s what to watch.
Using B2B Intent Data for Account-Based Marketing
Intent data helps B2B advertisers increase revenue from their account-based marketing (ABM) programs. Here’s what it is and how to use it.
3 Ways CBD & Cannabis Advertisers Can Increase CTR
Click-through rate (CTR) shows how effectively your ads are reaching your target audience. Here’s how to increase CTR for cannabis or CBD ads.
Report: Cannabis & CBD Digital Advertising Trends in 2020
Learn about current advertising trends in the cannabis and CBD industry, including stats on ad copy, imagery, discounts, top selling points, CTAs, and more.
Audience Targeting 101: How to Show Your Digital Ads to the Right People
Audience targeting helps digital marketers show ads to the people most likely to want what they’re selling. Here’s why it works and how to do it.