im体育游戏

Google Analytics 4 Impact on Digital Advertising

By Marketing | August 17, 2022

Marketers need to prepare for the migration to Google Analytics 4 and learn how to utilize beneficial features of Google’s new and improved analytics platform. This article helps marketers plan for this shift while outlining some of the new measurement capabilities within GA4.

Digital Advertising Strategies During a Recession

By Marketing | August 3, 2022

Though some companies pull back during an economic downturn, other brands that continue to engage with consumers in meaningful ways through digital advertising can build mind share and drive sales.

IM体育手机官网下载 Tops AdExchanger’s Programmatic Power Players List for 2nd Consecutive Year

By Marketing | July 6, 2022

IM体育手机官网下载 has been recognized by AdExchanger as a Top 50 Programmatic Power Player for the Second Year in a Row.

IM体育手机官网下载 made the 2022 AdExchanger Top 50 Programmatic Power Players list and is recognized as the top programmatic agency by AdExchanger’s editors.

How to Use LinkedIn Advertising to Target CBD & Cannabis Business Decision Makers

By Marketing | December 1, 2021

B2B marketers in the CBD and cannabis industry can use compliant advertising techniques on LinkedIn to target business decision makers at high value accounts.

Managing compliant digital advertising campaigns for direct to consumer CBD and cannabis is an undeniable challenge. It’s even more difficult for B2B CBD and cannabis brands. This article provides proven strategies on how B2B marketers in the CBD and cannabis industry can target key business decision makers at the account level by utilizing LinkedIn advertising.

B2B Programmatic Advertising Campaign Measurement Best Practices

By Marketing | October 6, 2021

Use advanced measurement tools for B2B programmatic advertising

B2B marketers need to utilize advanced measurement tools, B2B data, and advertising technology to measure the ROI for their programmatic account-based marketing campaigns.

Top B2B Programmatic Advertising Tactics to Increase Lead Gen

By Marketing | September 8, 2021

B2B marketers discussing B2B programmatic advertising tactics and campaign performance.

B2B marketers need to utilize account-based targeting, job title targeting, firmographic data, technographic data, and custom third-party data sets to improve digital advertising performance.

Improve Your B2B Programmatic Advertising Using Intent Data

By Marketing | July 21, 2021

Use intent-based data to improve B2B programmatic advertising performance

B2B marketers need to collect, segment, and activate first and third-party intent data to improve programmatic, paid search, and paid social advertising performance.

How Cannabis Multi-State Operators Can Grow with Compliant Programmatic Advertising

By Marketing | July 7, 2021

Cannabis MSOs should utilize data-driven programmatic advertising to grow their brands.

Data-driven programmatic advertising is the only compliant, sustainable, and scalable digital marketing solution for cannabis multi-state operators. Find out why by reading this article.

State of Account Based Marketing in 2021

By Marketing | June 23, 2021

Implement these 5 key trends in your B2B account-based marketing initiatives.

B2B marketers should implement the 5 key ABM trends we outline in this article and then look to new cutting-edge tactics like programmatic ABM and utilization of B2B intent data.

How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions

By Marketing | June 9, 2021

CBD digital advertising through compliant programmatic media channels delivers great ROI.

Data-driven programmatic advertising is the only compliant, sustainable, and scalable digital marketing solution for CBD e-commerce brands. Find out why by reading this article.