B2B Programmatic Advertising Campaign Measurement Best Practices
B2B marketers need to utilize advanced measurement tools, B2B data, and advertising technology to measure the ROI for their programmatic account-based marketing campaigns.
Top B2B Programmatic Advertising Tactics to Increase Lead Gen
B2B marketers need to utilize account-based targeting, job title targeting, firmographic data, technographic data, and custom third-party data sets to improve digital advertising performance.
Improve Your B2B Programmatic Advertising Using Intent Data
B2B marketers need to collect, segment, and activate first and third-party intent data to improve programmatic, paid search, and paid social advertising performance.
State of Account Based Marketing in 2021
B2B marketers should implement the 5 key ABM trends we outline in this article and then look to new cutting-edge tactics like programmatic ABM and utilization of B2B intent data.
The Key to an Effective B2B Programmatic ABM Advertising Strategy
A forward-thinking programmatic ABM advertising strategy helps B2B clients target business decisionmakers to increase demand and lower CPA.