Programmatic Private Marketplace 101: Definitions & Ways to Use PMPs
Learn how programmatic private marketplaces work, including definitions and uses for PMPs in programmatic ad buying.
Digital Audio Advertising 101: The Current State of Digital Audio & Limitations Impacting Faster Growth
Understand the basics of programmatic digital audio advertising, including creative specifications, comparisons to other channels, and more.
Connected TV Advertising 101: Definitions, Devices, & Inventory for CTV, OTT, & Advanced TV Advertising
Understand the basics of programmatic connected TV advertising, including definitions, devices, and inventory for CTV, OTT, and advanced TV.
Top 5 Programmatic Advertising Trends to Prepare for in 2018
Understand key programmatic advertising trends in 2018, including the rise of CTV, mobile ads, in-housing, transparency, PMPs, and more.
What Defines a Data-Driven Programmatic Advertising Agency?
Learn what a data-driven programmatic advertising agency is all about, including efficiency, ad tech expertise, and campaign optimizations.