Google Analytics 4 Impact on Digital Advertising
Marketers need to prepare for the migration to Google Analytics 4 and learn how to utilize beneficial features of Google’s new and improved analytics platform. This article helps marketers plan for this shift while outlining some of the new measurement capabilities within GA4.
How to Use LinkedIn Advertising to Target CBD & Cannabis Business Decision Makers
Managing compliant digital advertising campaigns for direct to consumer CBD and cannabis is an undeniable challenge. It’s even more difficult for B2B CBD and cannabis brands. This article provides proven strategies on how B2B marketers in the CBD and cannabis industry can target key business decision makers at the account level by utilizing LinkedIn advertising.