Google Analytics 4 Impact on Digital Advertising
Marketers need to prepare for the migration to Google Analytics 4 and learn how to utilize beneficial features of Google’s new and improved analytics platform. This article helps marketers plan for this shift while outlining some of the new measurement capabilities within GA4.
How Data Decentralization Will Shape the Future of Programmatic
The push for data decentralization will reshape the programmatic industry and digital advertising landscape as a whole. Here’s what to watch.
4 Ways We’re Preparing for Changes in Data Privacy (& You Can Too)
Between GDPR, CCPA, iOS14, and the death of third-party cookies, a lot is changing in advertising and data privacy. Here’s how to prepare.